Last updated: 18 October 2026. This policy explains what personal data we collect on fliplight.co and why.
Who is responsible
Sikorp, MB (company code 307404952), Sėlių g. 36-4, LT-08125 Vilnius, Lithuania, hello@fliplight.co, is the controller for the processing described here.
What we collect
- Newsletter: your email address and venue type when you sign up for the discount and playbook. Stored with Klaviyo. Legal basis: your consent, which you can withdraw at any time with the unsubscribe link.
- Contact and wholesale forms: the details you enter, used to answer you. Delivered to us by email via Resend. Legal basis: steps prior to a contract / legitimate interest.
- Orders: name, address, email and payment details, processed by Shopify and its payment providers to fulfil your order. Legal basis: contract; tax records are kept as required by law.
- Hosting logs: our host Vercel processes technical data such as IP address and browser type to deliver and secure the site. Legal basis: legitimate interest.
Cookies, analytics and ads
We store your cart, chosen currency, cookie choice and how you first reached the site (for example which ad, including the ad click ID) in your browser's local storage. This is needed for the shop to work and to know which campaigns bring reservations; it isn't shared with ad networks. When you reserve or sign up, this campaign source is saved with your details.
Vercel Web Analytics counts page views and events without cookies and without identifying you.
Only if you click “Accept” in the cookie banner do we load the Google Ads tag and the Meta pixel, which set cookies to measure which ads lead to reservations, and Microsoft Clarity, which records anonymised clicks, scrolls and page interactions (form entries are masked) so we can improve the site. Legal basis: your consent. You can change your choice at any time with the “Cookie settings” link at the bottom of every page.
Guides and quiz
When you download a guide, we store your email, venue type and role in Klaviyo to send you the guide and occasional tips. When you take our quiz, your answers are saved with your quote request (see below), and we only send you tips if you tick that box. With your consent, we may also upload a hashed (encrypted) version of your email to Meta to show our ads to people like you or to exclude you from ads. You can withdraw consent at any time by unsubscribing or emailing us.
Quote requests
When you ask for a quote, on our quote page or at the end of the quiz, we store your name, email, venue name, city (if you give it), type of venue, whether you have outdoor seating, number of tables, your role, when you plan to start, how you heard about us (if you tell us), the recommended kit and price, the campaign source and, for the quiz, your answers and score in Klaviyo, and email them to our team, so we can prepare your quote and reply by email. If you use the optional payback estimate, the two numbers you enter are included in that email to our team (they aren't stored in Klaviyo). Legal basis: steps prior to a contract at your request. Your quote never depends on agreeing to marketing emails.
We grade each request A, B or C from your role, number of tables and when you plan to start, only to decide whom we reply to first. It doesn't change your price or what you can buy. Legal basis: our legitimate interest in answering the most urgent requests first.
If you tick the box for tips and news, we add you to our email list (consent, withdraw anytime with the unsubscribe link).
Reservations
When you reserve lights we store your name, email, venue, country, number of tables, chosen bundle and campaign source in Klaviyo and email them to our team, to prepare your order and contact you before launch. Legal basis: steps prior to a contract at your request. If you also tick the box for launch news, we add you to our email list (consent, withdraw anytime).
How long we keep data
Email subscribers: until you unsubscribe. Reservations that don't become orders: deleted 12 months after launch. Enquiries and quote requests: up to 2 years. Order and invoice records: as long as tax law requires (typically 10 years).
Processors
Shopify (checkout), Klaviyo (email and reservations), Resend (form delivery), Vercel (hosting and analytics), Amazon Web Services (image delivery), and with your consent Google and Meta (ad measurement) and Microsoft (Clarity analytics). Where data leaves the EU, transfers rely on the EU-US Data Privacy Framework or standard contractual clauses.
Your rights
You can ask for access, correction, deletion, restriction or a copy of your data, and object to processing, by emailing hello@fliplight.co. You can also complain to your data protection authority; in Lithuania this is the State Data Protection Inspectorate (vdai.lrv.lt).